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Marketing agency pitch
Nov. 13th, 2020 09:33 pmToday I talked with a small marketing agency owner about marketing my business (PostJobFree).
Initial conversation was scheduled for 30 minutes, but we talked for ~1.5 hours.
He started with asking about my business (sources of revenue, problems, where we are getting leads, who is doing sales and marketing, ...)
Then he swithced to the pitch: use their marketing system to setup drip email campaigns (and later LinkedIn and social media campaigns).
According to him, the key to success is in consistency of sending marketing messages (e.g. every week or every 2 weeks or every month), because average sale happen only after 5-7 interactions.
That seems reasonable.
On another hand, he is a generic marketer, without particular focus on job boarding business. So he was lacking job boarding industry insights.
I think it is important to be an expert in whatever you are marketing, otherwise marketing messages sound like generic spam.
He asked me "what budget would be ok for me to spend on marketing like that".
I was not certain, and asked for a small experiment (try to grab a small low-hanging fruit with minimal effort - in order to prove that this marketing approach works).
In the end, the marketing solution he proposed turned out to be $3000 - $5000 per month (or even more with more active marketing engagement).
Which seems to be a bit expensive experiment to me, considering that he is not an expert in job boards business.
From another perspective, full-time marketer salary could be even more than that.
Update: Marketer refuses to work on hourly base
Initial conversation was scheduled for 30 minutes, but we talked for ~1.5 hours.
He started with asking about my business (sources of revenue, problems, where we are getting leads, who is doing sales and marketing, ...)
Then he swithced to the pitch: use their marketing system to setup drip email campaigns (and later LinkedIn and social media campaigns).
According to him, the key to success is in consistency of sending marketing messages (e.g. every week or every 2 weeks or every month), because average sale happen only after 5-7 interactions.
That seems reasonable.
On another hand, he is a generic marketer, without particular focus on job boarding business. So he was lacking job boarding industry insights.
I think it is important to be an expert in whatever you are marketing, otherwise marketing messages sound like generic spam.
He asked me "what budget would be ok for me to spend on marketing like that".
I was not certain, and asked for a small experiment (try to grab a small low-hanging fruit with minimal effort - in order to prove that this marketing approach works).
In the end, the marketing solution he proposed turned out to be $3000 - $5000 per month (or even more with more active marketing engagement).
Which seems to be a bit expensive experiment to me, considering that he is not an expert in job boards business.
From another perspective, full-time marketer salary could be even more than that.
Update: Marketer refuses to work on hourly base
