I believe that this kind of problem (defining rules for bot traffic identification and rejecting) must be covered by detailed contract between the aggregator and the job board. If not, there is no real way to force the aggregator to invest in any sort of technology for discarding bot traffic, reducing overall income. ANA (Association of National Advertisers) creates yearly bot fraud reports, problem is huge and heavily discussed, but all that buzz is permanently ignored by most of big ad market players.
no subject
Date: 2021-08-03 07:27 am (UTC)