How bots traffic affects advertising

[dennisgorelik]

PostJobFree charges other job boards for job seekers traffic that PostJobFree sends them.
If PostJobFree counts bot traffic as a valid traffic - that may increase advertising revenue quite significantly.
Unfortunately, bot traffic, almost never has any value for the advertisers.
So in 1-3 months most advertises figure out that the traffic is inflated and does not deliver enough value for the cost.

In business it is better to focus on long-term goals and try to keep customers (advertisers) happy.
I want our customers to keep buying job seekers traffic from PostJobFree -- for many years.

That is why we:
1) Put a significant effort for detecting useless bots traffic.
2) Do not charge advertisers for bots clicks.

Still, some decisions about what to do with bots clicks count -- are tricky.
In particular, when I need to decide how much to communicate to the advertiser.
I will write about one such tricky case in the next post.

Comments

[proben]

Can you simply define a certain number/percentage of clicks considered as bots by default and specify it in the contract? The number may vary in time and might be reconsidered let's every 6 months.