Mar. 21st, 2017

dennisgorelik: (Default)
Google allows Multi-variate tests again (5 years after Google Website Optimizer shutdown in 2012):
https://support.google.com/360suite/optimize/answer/6370723

Now their Multi-variate tests look more user-friendly.
Google Optimizer also allows up to 10M requests per month, which is much, much higher than what Optimizely allows.

However I am not sure if multi-variate testing (or A/B testing) would worth our time to use them. Usually such experiments are quite time-consuming and lead only to a barely noticeable improvements (if at all).

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dennisgorelik: (Default)
Dennis Gorelik

July 2017

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